It’s no secret that this generation can not function without a smartphone. With apps like Snapchat, Twitter, Instagram, and Trivia Crack, there seems to be a program for every facet of our day-to-day lives.

However, there is one category that is missing from this list. Until recently, there has not been an application that would give the user the opportunity to design their own animations and tag them to an image. With the release of Aurasma, the consumer is now the creator.

Aurasma is a relatively simple app. After downloading and launching the app, the user can decide whether to scan preloaded images and insignias or to create their own aura. If the user decides to scan a preloaded symbol, a three dimensional animation will spawn on the smartphone screen. This animation can range from an autotuned John F. Kennedy speech that can be found by scanning the back of a one dollar bill, to a secret menu that appears if the user scans the Subway logo.

The user also has the ability to assign their own auras to symbols of their choice. Just take a picture of the emblem you wish to create an aura for, pick an aura you want out of the hundreds of possible selections, and make it public so that anyone who scans that symbol gets to see your creation. It’s that simple!

Need to advertise a club or business venture but don’t want the usual poster or online ad? With this app, you can get your message out to over 80,000 users at a moment’s notice in a fun and creative way. Want to pass time doing something more productive and interesting than browsing Snapchat or tweeting? Why not design something that you can be proud of?

This app is currently used by most professional sports teams, large corporations like Pepsico and Procter & Gamble, and artists who are experimenting with a new canvas. This app has also been utilized by the Gleaner staff, who have created a few Wahlert themed auras that can be found by scanning the crest of the uniform fleeces and sweatshirts. Just download the free app, scan the crest, and watch the insignia come alive.

So the next time that you’re browsing that app store looking for a new source of entertainment, give Aurasma a try.